7/14/2023 0 Comments Keep it podcast instagram![]() ![]() ![]() To keep things clean and simple, you should manage your links with an external service, like bit.ly, so that they’re always short and to the point. Keep the links current as you release each new episode so that your followers know where to find it quickly. In every Instagram post, include a call to action for your followers to head to your bio and click the link. It's an excellent opportunity to introduce yourself and your podcast as it is the first thing that users and new (potential) followers see when they land on your profile. Link your podcast website here, too, so that they can become better acquainted with your concept outside of social media. Use the link to direct your listeners to a third-party site or listening platforms like Spotify or Apple Podcasts. Make sure that you use this since texting options (like on post captions, etc., are limited. ![]() Instagram is a visual platform, so your bio is the only place where you can insert a personal link on Instagram. Or post a blooper reel or some spin-off content that will encourage your followers to listen to what you have to say.ĭid you know! Most of Instagram's audience access the platform daily, and one-third of devotees tune in several times a day, making IGTV the perfect place to share your podcast. If you already record video along with your podcast, this is a great place to offer an extended snippet of what’s to come. If you have a ton of people looking at your Stories, the chance of listening goes up.Instagram recently added an IGTV feature that allows users to share videos that are longer than 60 seconds. ![]() It might be especially worthwhile if you have a good following on Instagram.ĭoes posting to Instagram Stories drive a lot of lessons and clicks? That depends on how big your audience on that network is. I’m always a fan to maximize my content across different networks and this is just another idea on how to make more use of your podcast episodes. If you need to download the audio of these clips afterward, you can use an Insta audio download converter like this one. So basically, I uploaded the teasers first and then followed the Spotify process from above on the last story to give people an opportunity to listen to the rest. Here’s how I did that on a recent guest appearance. You can also share an image of the podcast (or a quick soundbite) to IG Stories and then simply add the link to where you want people to listen.Īnother idea on how to use this functionality even further is to post a couple of teasers before linking to the Spotify version. Sharing a podcast episode to Instagram Stories with a link There, viewers can click to listen as well.Īdditionally, you can also now add a link to a landing page or the Spotify version by using the add a link function which is available for everyone. If you have Facebook Stories sharing enabled, it also pushes to your Facebook account. If you share all your podcast Instagram Stories – which I would recommend – consider adding them as an Instagram Story highlights tap as well. It’s definitely another distribution channel that I will keep playing with to get my podcast in front of even more potential listeners. Once clicked, you are prompted to go to Spotify. Maybe consider putting a pointing arrow toward that area so it’s not as easy to miss. There’s no audio until people click “Play in Spotify,” but you can add animations as with all IG Stories.įor users to listen, they have to click on the small Spotify tag in the top left. It simply copies over to IG Stories as a story. Just like you would for any network to share click Instagram Story. General rule: Can’t find something online, look for the three dots or the hamburger menu. Click on the three dots by the episode you want to share. How to share your podcast on Instagramįind the podcast in the Spotify app. Being able to share content on Instagram Stories is one more way to do that. Podcasts on Pandora can be shared similarly.Ĭertainly, I’m always a fan of trying new ways to drive engagement, consumption, and especially clicks to content. It links back to the audio on Spotify so people can actually listen to it and don’t have to go searching for it or click on the link in the bio. I noticed that Spotify allows sharing to Instagram Stories. I was creating a new podcast for my book – Content Performance Culture. There’s a bonus tip at the end on how to even use videos. It’s super easy to share your podcast on Instagram and even include a link for people to listen. ![]()
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